Friday April
7th, 2006
spyware+click fraud+syndication=nasty
One of my favorite researchers for subject-matter that I would deem "naughtiness on the web" has published another great article on a growing tactic he has discovered. Check out Ben Edelman's newest paper on how "syndication fraud" is being paired up with spyware and click-fraud.
My August examples demonstrate what I call "syndication fraud" -- Yahoo placing advertisers' ads into spyware programs, and charging advertisers for resulting clicks. But Yahoo's spyware problems extend beyond improper syndication. In my August syndication fraud examples, an advertiser only pays Yahoo if a user clicks the advertiser's ad. Not so for three of today's examples. Here, spyware completely fakes a click -- causing Yahoo to charge an advertiser a "pay-per-click" fee, even though no user actually clicked on any pay-per-click link. This is "click fraud."
On a test PC with 180solutions (among other unwanted software) (widely installed without consent), I browsed SmartBargains.com, a popular discount retailer. I received a pop up that, in its title bar, indicated that it came from 180solutions. Mere seconds later, I was redirected to a duplicate window of SmartBargains.
... the net effect of these practices is that advertisers pay Yahoo, then Yahoo pays eXact Advertising (eXactSearch), which pays Nbcsearch, which pays 180solutions.
All these payments are predicated on a user purportedly clicking an ad -- but in fact no such click ever occurred. Because advertisers are charged for pay-per-click "clicks" without any such click actually taking place, this is an example of click fraud.
... the net effect of these practices is that advertisers pay Yahoo, then Yahoo pays eXact Advertising (eXactSearch), which pays Nbcsearch, which pays 180solutions.
All these payments are predicated on a user purportedly clicking an ad -- but in fact no such click ever occurred. Because advertisers are charged for pay-per-click "clicks" without any such click actually taking place, this is an example of click fraud.
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