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Friday August 13th, 2004

VisitFlorida.com sells for $186,000

Some new material for our "highest domain sales of all time" list!

http://sptimes.com/2004/08/10/news_pf/Business/Florida_tourism_agenc.shtml
Visit Florida Inc., the state government's nonprofit tourist marketing agency, has finally secured the online address that bears its name.

The price for visitflorida.com was $186,000.

Agency officials would describe the seller only as a New Jersey entrepreneur who had been using the domain name as a drawing card for links to other sites maintained by companies that sell Florida travel.

The agency made several overtures over the years, but didn't have much choice but to pay. That's because the domain name was in use when state tourist marketers decided to name their agency Visit Florida seven years ago.
 

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