Domain Food - Archive - Google - new "browse by name" feature

http://toolbar.google.com/
"New! Browse by Name - save time by typing names
instead of URLs in your browser's address bar

Google has quietly introduced a new feature to its popular browser toolbar that lead you to never type in a full URL again.

The Google Toolbar's new Browse by Name feature, introduced on July 14, takes the concept of searching from the browser Address Bar and kicks it up a notch. All you do is type the name or description of the site you're looking for. If there's a strong match, Google will go straight to that page. For example, "new york times", "ben and jerry", "john kerry" and "strong bad" all zoom directly to the appropriate page. When there's no single obvious match, you haven't lost anything �- you still get a standard Google search results page. Browse by Name is especially useful when the URL you're searching for is non-obvious. For example, Browse by Name on "Muir Woods" brings up the cryptic www.nps.gov/muwo

The functionality may remind some of the RealNames service (which shut down in 2002). Web sites could pay to register a simple phrase with RealNames as an alternative point of access for their URL. However, sites need not and cannot register for Browse by Name. If a page's relevance to the search phrase is significantly higher than all others, it will be selected.[/b] The process is dynamic �- if at a later time a different site's relevance skyrockets, then that site will be selected. There's no connection with Supported Links or AdWords, and sites cannot pay for placement in Browse by Name.